Cathy Kenton
Growth Strategies: Marketing
A growth strategy means thinking outside the norm. Marketers need to first work with the ...
What is a Growth Strategy?
What is a growth strategy? A solid growth strategy is not just a marketing strategy or a ...
Is it Time to Drop ‘Efficiency’ from our Vocabularies?
Most attorneys have been burned by tech. This may be do to minimal understanding of the ...
Are you Ready to be a Marketing Scientist? (DIY Marketing Part III)
Marketing is more science than art. It’s not about the best artwork, nor throwing the ...
3 Signs You Have Taken DIY As Far As It Can Go
3 signs you've taken DIY marketing as far as it can go before you enlist professional ...
Do you Have the Time for DIY Marketing? (DIY Marketing Part II)
Most legal technology executives suffer from a hard truth: there are only 24 hours in a ...
Can you Afford to Take Your own Advice? (DIY Marketing Part I)
You’re the expert at what you do, but can you stay abreast of all the changes to the ...
Avoid the Shiny Penny Syndrome
Three prompts to help you determine if you are dealing with shiny penny syndrome or a ...
From the Trenches: Working at Home
I’ve worked from home for over 20 years. Occasionally I long for an office, but mostly, ...