Cathy Kenton
Everyone Sells at Legal Tech Firms
Many Legal Tech firms focus their lead generation and sales efforts on the marketing and ...
Planning for Stakeholders at the Buyer's Table
As adoption grows in the legal vertical, legal tech companies need to win over a variety ...
Growth Strategies: Customer Success
Your customers are vital to your overall success and how your company grows. Every ...
Growth Strategies: Management
Management plays a vital role in every successful growth strategy. It’s up to leaders to ...
It's December, Typically a Quiet Time in Our Business
We’ve repeatedly heard how slow business is in December. While nobody likes downtime more ...
Does Your Sales Process Meet Your Buyer's Needs?
How well does your sales process meet your buyer's needs? Are your legal tech marketing ...
Top 3 Reasons Marketing & Selling to Lawyers is Not for the Faint of Heart
Why is the legal vertical so challenging? Simply put, lawyers think differently.
Growth Strategies: Sales
The sales organization should focus on defining the best opportunities and creating a ...
Growth Strategies: Marketing
A growth strategy means thinking outside the norm. Marketers need to first work with the ...