Blog Post by Cathy Kenton
4 min read
5 Steps to Ensure Your Sales and Marketing Teams are Working Together
Implementing a sales and marketing alignment initiative can seem daunting, but you can ...
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3 min read
Improve Sales and Marketing Alignment with a Customer Lifecycle Map
By documenting each step of the customer's journey, you can better understand where you ...
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2 min read
Sales and Marketing Alignment: Your Key to Achieving ROI in 2024
Improving alignment between sales and marketing is likely an untapped opportunity for ...
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3 min read
4 Ways Technology Empowers Sales and Marketing Alignment
Technology has made sales and marketing alignment more manageable than ever.
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2 min read
Where and How to Use Direct Mail and Gifting in the Sales Process
Consumers today are overwhelmed with online marketing efforts, but by using personalized ...
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2 min read
Planning Beyond Marketing Campaigns
Marketing leaders who find ways to contribute throughout the customer lifecycle can see ...
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2 min read
Planning your Top Marketing Initiatives for 2024
Many marketers start by planning the campaigns they plan to run each quarter. Instead, ...
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3 min read
4 Legal Tech Trends to Guide Your Marketing in 2024
As you plan for 2024, ask yourself what steps you need to take to meet the trending needs ...
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2 min read
Why Direct Mail and Gifting Gives Sales Teams an Edge
Direct mail can help you create powerful, personalized experiences that set your sales ...
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