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Cathy Kenton

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Blog Post by Cathy Kenton

3 min read

Invest in What Works: Test Your Gifting Strategy to Maximize ROI

Even with a corporate gifting strategy that works, you want to test and optimize to get ...
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2 min read

Measurable Gifting – Metrics for Tracking Your Gifting Strategy

A direct gifting strategy can be a significant investment for a small-to-mid-sized ...
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4 min read

Make an Impact - 4 Ways Gifting Boosts Sales

Companies can improve sales performance by using corporate gifting to uniquely catch a ...
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1 min read

How HubSpot Enables Sales Teams to Drive Growth

Sales teams experience better results when their tools help them focus on selling and ...
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2 min read

ALA's 2023 Annual Conference – Another Excellent Experience for Attendees and Sponsors Alike

Last week's 2023 ALA Annual Conference was a success in every way. Even the weather ...
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2 min read

Why Sales Teams Suffer From Cobbled Tech Stacks And How To Fix It

Growing companies invest in technology as needed, adding to their hodge-podge of tools; ...
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3 min read

Virtual Alternatives are Gaining Ground on Live Events

Breaking Media's Above the Law recently surveyed their audience to glean insights into ...
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6 min read

The Top 10 KPIs You Need On Your Sales Management Dashboard

Sales teams and leaders use key performance indicators (KPIs) to track their progress ...
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2 min read

How to Use Predictive Sales Analytics to Increase Revenue

Sales leaders can use predictive sales analytics to improve upselling and cross-selling ...
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