Cathy Kenton
Invest in What Works: Test Your Gifting Strategy to Maximize ROI
Even with a corporate gifting strategy that works, you want to test and optimize to get ...
Measurable Gifting – Metrics for Tracking Your Gifting Strategy
A direct gifting strategy can be a significant investment for a small-to-mid-sized ...
Make an Impact - 4 Ways Gifting Boosts Sales
Companies can improve sales performance by using corporate gifting to uniquely catch a ...
How HubSpot Enables Sales Teams to Drive Growth
Sales teams experience better results when their tools help them focus on selling and ...
ALA's 2023 Annual Conference – Another Excellent Experience for Attendees and Sponsors Alike
Last week's 2023 ALA Annual Conference was a success in every way. Even the weather ...
Why Sales Teams Suffer From Cobbled Tech Stacks And How To Fix It
Growing companies invest in technology as needed, adding to their hodge-podge of tools; ...
Virtual Alternatives are Gaining Ground on Live Events
Breaking Media's Above the Law recently surveyed their audience to glean insights into ...
The Top 10 KPIs You Need On Your Sales Management Dashboard
Sales teams and leaders use key performance indicators (KPIs) to track their progress ...
How to Use Predictive Sales Analytics to Increase Revenue
Sales leaders can use predictive sales analytics to improve upselling and cross-selling ...