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The LTMG Blog

Embracing the opportunities and challenges of marketing to lawyers, law firms, and legal professionals

Chelsey Lambert Chelsey Lambert

About Chelsey Lambert

A passionate marketing and sales specialist, Chelsey is dedicated to serving legal technology providers. Her over fourteen-year tenure includes an impressive track record of executing programs as a leader in marketing, sales, operations, and product development. She has served as a Practice Management Advisor for the Chicago Bar Association, authored the 2017 Legal Technology Buyers Guide, and Co-Authored the Legal Operations Field Guide series while garnering praise as a nationally renowned legal technology speaker and ABA TECHSHOW faculty member. Chelsey’s focus as Chief Tactical Officer is to oversee the successful execution of all marketing and sales projects for clients. An Enterprise HubSpot Marketing and Sales Certified Agency Professional her experience implementing automation, workflows, and sales optimization programs delivers consistent results and ROI for LTMG clients.

When the end goal is lead generation, it is imperative that you follow the three following steps: nurture, educate, and convert. 

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Clear and concise tactical calendars bring control and organization to both your marketing and sales operations. 

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While planning your marketing strategy, did you consider how a pandemic may affect potential customers? Learn the tools you need for success in 2020.

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When the end goal is demand generation, it is imperative your email campaign follows the following three-step plan: nurture, educate, convert. 

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Three tasks your team should complete during COVID-19 to keep momentum in sales and marketing in the legal technology space.

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Three factors needed to execute a successful, measurable and smart HubSpot implementation: work with an expert, clean your data and know your goals.

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