How has COVID-19 impacted your customers and prospects?
First of all, who are they?
Buyer personas help you understand your customers and prospects better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.
Download LTMG's Defining Personas guide to craft your personas and consider how the first half of 2020 has affected their purchasing decisions. Then watch along as Cathy Kenton guides you through your buyer persona development.