While planning your marketing strategy in 2019 for 2020, did you consider the implications a global pandemic may have on your potential customers? If you answered yes, then let’s take this conversation somewhere private to discuss your impressive prediction skills. If you answered no, then you’re right here with the rest of us.
The truth in planning is that nothing is certain; situations change, and businesses must evolve. However, the process of planning is just as crucial as that final result. Now that we are staring down the second half of 2020 don’t let the first six months of the year or fear of the unknown keep you from reaching your full potential (and maybe even realizing your greatest success ever).
Join LTMG this month as we explore planning in the new normal. As we travel through the month, we encourage you to do three things.
One: consider the questions posed below and explore them each week
Two: download and complete the Worksheet to Success and update it on a regular basis
And finally, be patient with yourself
And so, without further ado, here are the first five questions to ask yourself as you build your marketing plan for the second half of 2020.
- How do you define your success?
- How has COVID-19 impacted your customers and prospects?
- What content will resonate with your buyer personas?
- How will you measure the success of your lead generation efforts?
- What is your realistic marketing budget in the second half of this year?
Don’t worry if you can’t answer these questions now. The reality is these answers are (probably) incredibly different from those you considered last time and we will address these questions in July. Join Us!
To begin your journey, download and review the Worksheet to Success and make the second half of 2020 the best it possibly can be for your business.