Do you Have the Time for DIY Marketing? (DIY Marketing Part II)
Most legal technology executives suffer from a hard truth: there are only 24 hours in a ...
Can you Afford to Take Your own Advice? (DIY Marketing Part I)
You’re the expert at what you do, but can you stay abreast of all the changes to the ...
An Entrepreneur’s Guide to Mastermind: Getting Started
The true value of the Mastermind program is Cathy’s intuitive understanding of that ...
Avoid the Shiny Penny Syndrome
Three prompts to help you determine if you are dealing with shiny penny syndrome or a ...
Are you Known, Liked and Trusted?
When the end goal is demand generation, it is imperative your email campaign follows the ...
From the Trenches: Working at Home
I’ve worked from home for over 20 years. Occasionally I long for an office, but mostly, ...
Using Metrics to Define Success
What is essential to understand about marketing is that not all metrics are created ...
Top 5 Features HubSpot Features, as Told by an Expert.
HubSpot features empower you with demand gen to accelerate client acquisition. Specialist ...
ABA TechShow 2020. That’s a wrap!
Cathy Kenton shares her observations from legal technology conference ABA Techshow, ...