Finding Marketing Opportunities in Economic Uncertainty
Past recessions have shown us that economic downturns create opportunity, and not just ...
5 Steps to Ensure Your Sales and Marketing Teams are Working Together
Implementing a sales and marketing alignment initiative can seem daunting, but you can ...
Improve Sales and Marketing Alignment with a Customer Lifecycle Map
By documenting each step of the customer's journey, you can better understand where you ...
Sales and Marketing Alignment: Your Key to Achieving ROI in 2024
Improving alignment between sales and marketing is likely an untapped opportunity for ...
4 Ways Technology Empowers Sales and Marketing Alignment
Technology has made sales and marketing alignment more manageable than ever.
Where and How to Use Direct Mail and Gifting in the Sales Process
Consumers today are overwhelmed with online marketing efforts, but by using personalized ...
Planning Beyond Marketing Campaigns
Marketing leaders who find ways to contribute throughout the customer lifecycle can see ...
Planning your Top Marketing Initiatives for 2024
Many marketers start by planning the campaigns they plan to run each quarter. Instead, ...
4 Legal Tech Trends to Guide Your Marketing in 2024
As you plan for 2024, ask yourself what steps you need to take to meet the trending needs ...