Cathy Kenton
The Essential KPIs for Measuring Persona-Based Marketing Success
Track and measure the essential KPIs for persona-based marketing success to optimize your ...
Driving Continuous Improvement with Persona-Based Dashboards
Drive continuous improvement with persona-based dashboards for legal tech marketers. ...
The Future of Legal Tech: Emerging Trends and Technologies to Watch
Stay ahead in the legal tech landscape with insights on AI, blockchain, cloud computing, ...
How to Keep Your Legal Tech Personas Fresh and Relevant
Learn how to keep your legal tech personas fresh and relevant with regular research, ...
Culture Shock: How to Build a Persona-Driven Organization
Learn how to build a persona-driven organization in the legal tech industry, focusing on ...
SOP: Building Winning Playbooks for Legal Tech Sales Enablement
Learn how to build winning playbooks for legal tech sales enablement with this ...
Why Generic Marketing Fails in Today's Hyper-Competitive Landscape
Discover why generic marketing is ineffective in today's competitive landscape. Learn how ...