Top 3 Reasons Marketing & Selling to Lawyers is Not for the Faint of Heart
Why is the legal vertical so challenging? Simply put, lawyers think differently.
Is it Time to Drop ‘Efficiency’ from our Vocabularies?
Most attorneys have been burned by tech. This may be do to minimal understanding of the ...
Are you Ready to be a Marketing Scientist? (DIY Marketing Part III)
Marketing is more science than art. It’s not about the best artwork, nor throwing the ...
3 Signs You Have Taken DIY As Far As It Can Go
3 signs you've taken DIY marketing as far as it can go before you enlist professional ...
An Entrepreneur’s Guide to Mastermind: Recognizing the Value
What is the value of a mentor? In the end all that is important is what programs like ...
Do you Have the Time for DIY Marketing? (DIY Marketing Part II)
Most legal technology executives suffer from a hard truth: there are only 24 hours in a ...
Can you Afford to Take Your own Advice? (DIY Marketing Part I)
You’re the expert at what you do, but can you stay abreast of all the changes to the ...
An Entrepreneur’s Guide to Mastermind: Getting Started
The true value of the Mastermind program is Cathy’s intuitive understanding of that ...
Avoid the Shiny Penny Syndrome
Three prompts to help you determine if you are dealing with shiny penny syndrome or a ...