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5 Steps to Ensure Your Sales and Marketing Teams are Working Together
Implementing a sales and marketing alignment initiative can seem daunting, but you can ...
Improve Sales and Marketing Alignment with a Customer Lifecycle Map
By documenting each step of the customer's journey, you can better understand where you ...
4 Ways Technology Empowers Sales and Marketing Alignment
Technology has made sales and marketing alignment more manageable than ever.
Everyone Sells at Legal Tech Firms
Many Legal Tech firms focus their lead generation and sales efforts on the marketing and ...
Planning for Stakeholders at the Buyer's Table
As adoption grows in the legal vertical, legal tech companies need to win over a variety ...
Does Your Sales Process Meet Your Buyer's Needs?
How well does your sales process meet your buyer's needs? Are your legal tech marketing ...
Top 3 Reasons Marketing & Selling to Lawyers is Not for the Faint of Heart
Why is the legal vertical so challenging? Simply put, lawyers think differently.
Avoid the Shiny Penny Syndrome
Three prompts to help you determine if you are dealing with shiny penny syndrome or a ...