Does Your Sales Process Meet Your Buyer's Needs?
How well does your sales process meet your buyer's needs? Are your legal tech marketing ...
Top 3 Reasons Marketing & Selling to Lawyers is Not for the Faint of Heart
Why is the legal vertical so challenging? Simply put, lawyers think differently.
Avoid the Shiny Penny Syndrome
Three prompts to help you determine if you are dealing with shiny penny syndrome or a ...
Using Metrics to Define Success
What is essential to understand about marketing is that not all metrics are created ...