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The LTMG Blog

Embracing the opportunities and challenges of marketing to lawyers, law firms, and legal professionals

While planning your marketing strategy, did you consider how a pandemic may affect potential customers? Learn the tools you need for success in 2020.

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Most attorneys have been burned by tech. This may be do to minimal understanding of the technology, to poor service/implementation or mismanaged marketing.

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Marketing is more science than art. It’s not about the best artwork, nor throwing the biggest conference event. It’s about strategy, execution, & results.

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What is the value of a mentor? In the end all that is important is what programs like Mastermind can bring to your business.

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Most legal technology executives suffer from a hard truth: there are only 24 hours in a day. How does this limitation negatively impact your DIY marketing?

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The true value of the Mastermind program is Cathy’s intuitive understanding of that ultimate goal. There is an objective down the road for where I want to be, and she knew what we had to do to get there.

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You’re the expert at what you do, but can you stay abreast of all the changes to the marketing mix? And can you afford to only take your own advice?

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Three prompts to help you determine if you are dealing with shiny penny syndrome or a true opportunity for innovation. I will give you a hint: shiny penny.

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When the end goal is demand generation, it is imperative your email campaign follows the following three-step plan: nurture, educate, convert. 

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I’ve worked from home for over 20 years. Occasionally I long for an office, but mostly, I’m delighted with my environment. Here are a few lessons I’ve learned along the way.

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