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The LTMG Blog

Embracing the opportunities and challenges of marketing to lawyers, law firms, and legal professionals

No matter your industry or niche, COVID has turned sales on its head. Sales strategies & tactics have rapidly evolved to require an all-new set of tools. 

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Five Signs That Estate Advisors Aren’t Getting With the Digital Program exposes pitfalls/realities of digital assets associated with Trusts & Estates work.

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When the end goal is lead generation, it is imperative that you follow the three following steps: nurture, educate, and convert. 

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Clear and concise tactical calendars bring control and organization to both your marketing and sales operations. 

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Buyer personas help you understand your customers and prospects better, and make it easier to tailor content to their needs, behaviors, and concerns.

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While planning your marketing strategy, did you consider how a pandemic may affect potential customers? Learn the tools you need for success in 2020.

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Most attorneys have been burned by tech. This may be do to minimal understanding of the technology, to poor service/implementation or mismanaged marketing.

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Marketing is more science than art. It’s not about the best artwork, nor throwing the biggest conference event. It’s about strategy, execution, & results.

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What is the value of a mentor? In the end all that is important is what programs like Mastermind can bring to your business.

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Most legal technology executives suffer from a hard truth: there are only 24 hours in a day. How does this limitation negatively impact your DIY marketing?

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