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LTMG 5 min read

Creating Success in 2020: Turning it Around

While planning your marketing strategy, did you consider how a pandemic may affect ...
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Cathy Kenton 6 min read

Is it Time to Drop ‘Efficiency’ from our Vocabularies?

Most attorneys have been burned by tech. This may be do to minimal understanding of the ...
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Cathy Kenton 5 min read

Are you Ready to be a Marketing Scientist? (DIY Marketing Part III)

Marketing is more science than art. It’s not about the best artwork, nor throwing the ...
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Chris Cangero 4 min read

An Entrepreneur’s Guide to Mastermind: Recognizing the Value

What is the value of a mentor? In the end all that is important is what programs like ...
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Cathy Kenton 5 min read

Do you Have the Time for DIY Marketing? (DIY Marketing Part II)

Most legal technology executives suffer from a hard truth: there are only 24 hours in a ...
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Chris Cangero 5 min read

An Entrepreneur’s Guide to Mastermind: Getting Started

The true value of the Mastermind program is Cathy’s intuitive understanding of that ...
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Cathy Kenton 4 min read

Can you Afford to Take Your own Advice? (DIY Marketing Part I)

You’re the expert at what you do, but can you stay abreast of all the changes to the ...
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Cathy Kenton 3 min read

Avoid the Shiny Penny Syndrome

Three prompts to help you determine if you are dealing with shiny penny syndrome or a ...
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LTMG 5 min read

Are you Known, Liked and Trusted?

When the end goal is demand generation, it is imperative your email campaign follows the ...
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