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The LTMG Blog

Embracing the opportunities and challenges of marketing to lawyers, law firms, and legal professionals

The true value of the Mastermind program is Cathy’s intuitive understanding of that ultimate goal. There is an objective down the road for where I want to be, and she knew what we had to do to get there.

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You’re the expert at what you do, but can you stay abreast of all the changes to the marketing mix? And can you afford to only take your own advice?

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Three prompts to help you determine if you are dealing with shiny penny syndrome or a true opportunity for innovation. I will give you a hint: shiny penny.

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When the end goal is demand generation, it is imperative your email campaign follows the following three-step plan: nurture, educate, convert. 

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I’ve worked from home for over 20 years. Occasionally I long for an office, but mostly, I’m delighted with my environment. Here are a few lessons I’ve learned along the way.

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What is essential to understand for 2020 marketing is that not all metrics are created equal. We recommend following a three-step plan to measure success.

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Three tasks your team should complete during COVID-19 to keep momentum in sales and marketing in the legal technology space.

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HubSpot features empower you with demand gen to accelerate client acquisition. Specialist Chris Bryant shares how to use for marketing & sales success.

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Three factors needed to execute a successful, measurable and smart HubSpot implementation: work with an expert, clean your data and know your goals.

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When faced with a downturn, the reaction has always been to eliminate marketing. Now, today is the right time to continue your marketing activities.

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