Embracing the opportunities and challenges of marketing to lawyers, law firms, and legal professionals
3 signs you've taken DIY marketing as far as it can go before you enlist professional help to achieve your business goal and growth.
Read MoreNo matter your industry or niche, COVID has turned sales on its head. Sales strategies & tactics have rapidly evolved to require an all-new set of tools.
Read MoreBuyer personas help you understand your customers and prospects better, and make it easier to tailor content to their needs, behaviors, and concerns.
Read MoreMost attorneys have been burned by tech. This may be do to minimal understanding of the technology, to poor service/implementation or mismanaged marketing.
Read MoreMarketing is more science than art. It’s not about the best artwork, nor throwing the biggest conference event. It’s about strategy, execution, & results.
Read MoreMost legal technology executives suffer from a hard truth: there are only 24 hours in a day. How does this limitation negatively impact your DIY marketing?
Read MoreYou’re the expert at what you do, but can you stay abreast of all the changes to the marketing mix? And can you afford to only take your own advice?
Read MoreThree prompts to help you determine if you are dealing with shiny penny syndrome or a true opportunity for innovation. I will give you a hint: shiny penny.
Read MoreI’ve worked from home for over 20 years. Occasionally I long for an office, but mostly, I’m delighted with my environment. Here are a few lessons I’ve learned along the way.
Read MoreWhat is essential to understand for 2020 marketing is that not all metrics are created equal. We recommend following a three-step plan to measure success.
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