Cathy Kenton
What Your Renewal Data Told You Six Months Ago
Discover how to identify renewal signals months in advance by leveraging usage data and ...
What AEO Will Not Fix
Discover what AEO can't fix in legal tech. Understand when increased visibility won't ...
You Cannot Attribute a Committee Purchase to a Single Touch
Attributing committee purchases to single interactions misrepresents the sales journey. ...
Your Biggest AEO Competitor Is a Listicle
Discover how legal tech firms can enhance their visibility by focusing on the right ...
What Actually Breaks in a CRM Migration, and the Order That Prevents It
Ensure a successful CRM migration by focusing on record connections, not just counts. ...
Your AI Visibility Is Rising and Your Traffic Is Falling. Both Are Working
Explore the paradox of rising AI visibility amidst declining traffic, and learn how to ...
Your Deal Stages Don’t Have a Word for Procurement
Revamp your sales pipeline by recognizing hidden stages in legal tech deals. Improve ...
What Ninety Days of AEO Work Actually Looks Like
Understanding the unique timelines of AEO work is crucial. Discover how to navigate early ...
What To Do When Nobody Owns The Handoff
Explore the challenges of the marketing-to-sales handoff in legal tech when one person ...