The LTMG Blog

The sales organization should focus on defining the best opportunities and creating a strategy that helps achieve the company's growth goals.

A growth strategy means thinking outside the norm. Marketers need to first work with the strategic team to understand the company's growth goals.

What is a growth strategy? A solid growth strategy is not just a marketing strategy or a sales strategy, it encompasses the entire business.

3 signs you've taken DIY marketing as far as it can go before you enlist professional help to achieve your business goal and growth.

No matter your industry or niche, COVID has turned sales on its head. Sales strategies & tactics have rapidly evolved to require an all-new set of tools. 

Buyer personas help you understand your customers and prospects better, and make it easier to tailor content to their needs, behaviors, and concerns.

Most attorneys have been burned by tech. This may be do to minimal understanding of the technology, to poor service/implementation or mismanaged marketing.

Marketing is more science than art. It’s not about the best artwork, nor throwing the biggest conference event. It’s about strategy, execution, & results.

Most legal technology executives suffer from a hard truth: there are only 24 hours in a day. How does this limitation negatively impact your DIY marketing?

You’re the expert at what you do, but can you stay abreast of all the changes to the marketing mix? And can you afford to only take your own advice?