Cathy Kenton

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Blog Post by Cathy Kenton

Cathy Kenton 5 min read

Does Your Sales Process Meet Your Buyer's Needs?

How well does your sales process meet your buyer's needs? Are your legal tech marketing ...
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Cathy Kenton 7 min read

Top 3 Reasons Marketing & Selling to Lawyers is Not for the Faint of Heart

Why is the legal vertical so challenging? Simply put, lawyers think differently. 
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Cathy Kenton 11 min read

Growth Strategies: Sales

The sales organization should focus on defining the best opportunities and creating a ...
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Cathy Kenton 11 min read

Growth Strategies: Marketing

A growth strategy means thinking outside the norm. Marketers need to first work with the ...
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Cathy Kenton 1 min read

What is a Growth Strategy?

What is a growth strategy? A solid growth strategy is not just a marketing strategy or a ...
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Cathy Kenton 5 min read

3 Tools To Improve Sales During COVID (And 1 Tool Your Prospects May Be Using to Block You)

No matter your industry or niche, COVID has turned sales on its head. Sales strategies ...
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Cathy Kenton 1 min read

Creating Success in 2020: Buyer Personas

Buyer personas help you understand your customers and prospects better, and make it ...
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Cathy Kenton 6 min read

Is it Time to Drop ‘Efficiency’ from our Vocabularies?

Most attorneys have been burned by tech. This may be do to minimal understanding of the ...
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Cathy Kenton 5 min read

Are you Ready to be a Marketing Scientist? (DIY Marketing Part III)

Marketing is more science than art. It’s not about the best artwork, nor throwing the ...
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