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The LTMG Blog

Embracing the opportunities and challenges of marketing to lawyers, law firms, and legal professionals

Cathy Kenton Cathy Kenton

Most attorneys have been burned by tech. This may be do to minimal understanding of the technology, to poor service/implementation or mismanaged marketing.

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Marketing is more science than art. It’s not about the best artwork, nor throwing the biggest conference event. It’s about strategy, execution, & results.

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Most legal technology executives suffer from a hard truth: there are only 24 hours in a day. How does this limitation negatively impact your DIY marketing?

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You’re the expert at what you do, but can you stay abreast of all the changes to the marketing mix? And can you afford to only take your own advice?

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Three prompts to help you determine if you are dealing with shiny penny syndrome or a true opportunity for innovation. I will give you a hint: shiny penny.

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I’ve worked from home for over 20 years. Occasionally I long for an office, but mostly, I’m delighted with my environment. Here are a few lessons I’ve learned along the way.

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What is essential to understand for 2020 marketing is that not all metrics are created equal. We recommend following a three-step plan to measure success.

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When faced with a downturn, the reaction has always been to eliminate marketing. Now, today is the right time to continue your marketing activities.

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Cathy Kenton shares her observations from legal technology conference ABA Techshow, including changes in attendee profiles, exhibitors and networking.

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