Cathy Kenton

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Blog Post by Cathy Kenton

4 min read

How Marketing Can Address the Current Needs of Corporate Legal Tech Buyers

Corporate teams are turning to legal operations experts to help make technology decisions ...
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6 min read

Selling Into Big Law? Here's How to Shift Your Marketing for a Down Economy

To successfully sell to Big Law, your marketing should align with trends with or without ...
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6 min read

How To Reach Mid-Size Firms When Facing Economic Turmoil

Compared to small firms, mid-size firms take more of a business approach to technology ...
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7 min read

Marketing Legal Tech To Small Firms During Economic Uncertainty

You need to reach small firm attorneys directly. You can do this through social media and ...
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4 min read

Marketing Is Not Expendable During Economic Turmoil

The kneejerk reaction in an economic downturn is that marketing is expendable, but ...
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5 min read

How Legal Tech Companies Can Build a Successful Marketing Channel Through Consultants

To build a successful marketing channel through consultants, Legal Tech vendors must ...
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6 min read

Channel Marketing Through Bar Associations

Marketing through bar associations is an opportunity to reach a like-minded group of ...
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8 min read

Growing Your Business through a Reseller Channel

Building a reseller channel can add value to your business, increase brand reach, and ...
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7 min read

Strategic Channel Marketing through Integrations and Cross-Selling Partnerships

Strategic Channel Marketing is an organized approach to word-of-mouth marketing. ...
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