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The LTMG Blog

Embracing the opportunities and challenges of marketing to lawyers, law firms, and legal professionals

Cathy Kenton Cathy Kenton

About Cathy Kenton

Growth Strategies: Sales

By Cathy Kenton • July 13, 2021

The sales organization should focus on defining the best opportunities and creating a strategy that helps achieve the company's growth goals.

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A growth strategy means thinking outside the norm. Marketers need to first work with the strategic team to understand the company's growth goals.

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What is a growth strategy? A solid growth strategy is not just a marketing strategy or a sales strategy, it encompasses the entire business.

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3 signs you've taken DIY marketing as far as it can go before you enlist professional help to achieve your business goal and growth.

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No matter your industry or niche, COVID has turned sales on its head. Sales strategies & tactics have rapidly evolved to require an all-new set of tools. 

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Buyer personas help you understand your customers and prospects better, and make it easier to tailor content to their needs, behaviors, and concerns.

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Most attorneys have been burned by tech. This may be do to minimal understanding of the technology, to poor service/implementation or mismanaged marketing.

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Marketing is more science than art. It’s not about the best artwork, nor throwing the biggest conference event. It’s about strategy, execution, & results.

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Most legal technology executives suffer from a hard truth: there are only 24 hours in a day. How does this limitation negatively impact your DIY marketing?

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You’re the expert at what you do, but can you stay abreast of all the changes to the marketing mix? And can you afford to only take your own advice?

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