Cathy Kenton
Does Your Sales Process Meet Your Buyer's Needs?
How well does your sales process meet your buyer's needs? Are your legal tech marketing ...
Top 3 Reasons Marketing & Selling to Lawyers is Not for the Faint of Heart
Why is the legal vertical so challenging? Simply put, lawyers think differently.
Growth Strategies: Sales
The sales organization should focus on defining the best opportunities and creating a ...
Growth Strategies: Marketing
A growth strategy means thinking outside the norm. Marketers need to first work with the ...
What is a Growth Strategy?
What is a growth strategy? A solid growth strategy is not just a marketing strategy or a ...
3 Tools To Improve Sales During COVID (And 1 Tool Your Prospects May Be Using to Block You)
No matter your industry or niche, COVID has turned sales on its head. Sales strategies ...
Creating Success in 2020: Buyer Personas
Buyer personas help you understand your customers and prospects better, and make it ...
Is it Time to Drop ‘Efficiency’ from our Vocabularies?
Most attorneys have been burned by tech. This may be do to minimal understanding of the ...
Are you Ready to be a Marketing Scientist? (DIY Marketing Part III)
Marketing is more science than art. It’s not about the best artwork, nor throwing the ...