Cathy Kenton

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Blog Post by Cathy Kenton

6 min read

Is it Time to Drop ‘Efficiency’ from our Vocabularies?

Most attorneys have been burned by tech. This may be do to minimal understanding of the ...
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5 min read

Are you Ready to be a Marketing Scientist? (DIY Marketing Part III)

Marketing is more science than art. It’s not about the best artwork, nor throwing the ...
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5 min read

3 Signs You Have Taken DIY As Far As It Can Go

3 signs you've taken DIY marketing as far as it can go before you enlist professional ...
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5 min read

Do you Have the Time for DIY Marketing? (DIY Marketing Part II)

Most legal technology executives suffer from a hard truth: there are only 24 hours in a ...
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4 min read

Can you Afford to Take Your own Advice? (DIY Marketing Part I)

You’re the expert at what you do, but can you stay abreast of all the changes to the ...
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3 min read

Avoid the Shiny Penny Syndrome

Three prompts to help you determine if you are dealing with shiny penny syndrome or a ...
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6 min read

From the Trenches: Working at Home

I’ve worked from home for over 20 years. Occasionally I long for an office, but mostly, ...
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5 min read

Using Metrics to Define Success

What is essential to understand for 2020 marketing is that not all metrics are created ...
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10 min read

COVID-19 Is Not a Reason to Stop Marketing to Law Firms…

When faced with a downturn, the reaction has always been to eliminate marketing. Now, ...
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