Cathy Kenton
Why Direct Mail and Gifting Gives Sales Teams an Edge
Direct mail can help you create powerful, personalized experiences that set your sales ...
Direct Mail and Gifting: Why It Still Beats Email
When it comes to marketing, direct mail still beats email in terms of response rates. Why ...
Planning Your Marketing for 2023: How to Prepare for Every Scenario
Companies are beginning to budget with the end of the year fast approaching, and economic ...
How Marketing Can Address the Current Needs of Corporate Legal Tech Buyers
Corporate teams are turning to legal operations experts to help make technology decisions ...
Selling Into Big Law? Here's How to Shift Your Marketing for a Down Economy
To successfully sell to Big Law, your marketing should align with trends with or without ...
How To Reach Mid-Size Firms When Facing Economic Turmoil
Compared to small firms, mid-size firms take more of a business approach to technology ...
Marketing Legal Tech To Small Firms During Economic Uncertainty
You need to reach small firm attorneys directly. You can do this through social media and ...
Marketing Is Not Expendable During Economic Turmoil
The kneejerk reaction in an economic downturn is that marketing is expendable, but ...
How Legal Tech Companies Can Build a Successful Marketing Channel Through Consultants
To build a successful marketing channel through consultants, Legal Tech vendors must ...