Cathy Kenton
How to Use Predictive Sales Analytics to Increase Revenue
Sales leaders can use predictive sales analytics to improve upselling and cross-selling ...
5 Steps to Build Your Perfect Sales Enablement Tool Stack
There is no one-size-fits-all solution for a sales enablement tool stack. The right tools ...
7 Sales Enablement Tools You Need to Drive Sales Growth
A well-designed sales enablement strategy has several benefits, and data is essential for ...
Finding Marketing Opportunities in Economic Uncertainty
Past recessions have shown us that economic downturns create opportunity, and not just ...
5 Steps to Ensure Your Sales and Marketing Teams are Working Together
Implementing a sales and marketing alignment initiative can seem daunting, but you can ...
Improve Sales and Marketing Alignment with a Customer Lifecycle Map
By documenting each step of the customer's journey, you can better understand where you ...
Sales and Marketing Alignment: Your Key to Achieving ROI in 2024
Improving alignment between sales and marketing is likely an untapped opportunity for ...
4 Ways Technology Empowers Sales and Marketing Alignment
Technology has made sales and marketing alignment more manageable than ever.
Where and How to Use Direct Mail and Gifting in the Sales Process
Consumers today are overwhelmed with online marketing efforts, but by using personalized ...