Cathy Kenton
Selling Into Big Law? Here's How to Shift Your Marketing for a Down Economy
To successfully sell to Big Law, your marketing should align with trends with or without ...
How To Reach Mid-Size Firms When Facing Economic Turmoil
Compared to small firms, mid-size firms take more of a business approach to technology ...
Marketing Legal Tech To Small Firms During Economic Uncertainty
You need to reach small firm attorneys directly. You can do this through social media and ...
Marketing Is Not Expendable During Economic Turmoil
The kneejerk reaction in an economic downturn is that marketing is expendable, but ...
How Legal Tech Companies Can Build a Successful Marketing Channel Through Consultants
To build a successful marketing channel through consultants, Legal Tech vendors must ...
Channel Marketing Through Bar Associations
Marketing through bar associations is an opportunity to reach a like-minded group of ...
Growing Your Business through a Reseller Channel
Building a reseller channel can add value to your business, increase brand reach, and ...
Strategic Channel Marketing through Integrations and Cross-Selling Partnerships
Strategic Channel Marketing is an organized approach to word-of-mouth marketing. ...
Legal Tech is Trending Towards Partnerships for Growth
Since the pandemic, there is a tremendous opportunity for legal tech providers to realize ...