Cathy Kenton
Planning Beyond Marketing Campaigns
Marketing leaders who find ways to contribute throughout the customer lifecycle can see ...
Planning your Top Marketing Initiatives for 2024
Many marketers start by planning the campaigns they plan to run each quarter. Instead, ...
4 Legal Tech Trends to Guide Your Marketing in 2024
As you plan for 2024, ask yourself what steps you need to take to meet the trending needs ...
Why Direct Mail and Gifting Gives Sales Teams an Edge
Direct mail can help you create powerful, personalized experiences that set your sales ...
Direct Mail and Gifting: Why It Still Beats Email
When it comes to marketing, direct mail still beats email in terms of response rates. Why ...
Planning Your Marketing for 2024: How to Prepare for Every Scenario
Companies are beginning to budget with the end of the year fast approaching, and economic ...
How Marketing Can Address the Needs of Corporate Legal Tech Buyers
Corporate teams are turning to legal operations experts to help make technology decisions ...
Selling Into Big Law? Here's How to Shift Your Marketing for a Down Economy
To successfully sell to Big Law, your marketing should align with trends with or without ...
How To Reach Mid-Size Firms When Facing Economic Turmoil
Compared to small firms, mid-size firms take more of a business approach to technology ...