Cathy Kenton
It's December, Typically a Quiet Time in Our Business
We’ve repeatedly heard how slow business is in December. While nobody likes downtime more ...
Does Your Sales Process Meet Your Buyer's Needs?
How well does your sales process meet your buyer's needs? Are your legal tech marketing ...
Top 3 Reasons Marketing & Selling to Lawyers is Not for the Faint of Heart
Why is the legal vertical so challenging? Simply put, lawyers think differently.
Growth Strategies: Sales
The sales organization should focus on defining the best opportunities and creating a ...
Growth Strategies: Marketing
A growth strategy means thinking outside the norm. Marketers need to first work with the ...
What is a Growth Strategy?
What is a growth strategy? A solid growth strategy is not just a marketing strategy or a ...
Is it Time to Drop ‘Efficiency’ from our Vocabularies?
Most attorneys have been burned by tech. This may be do to minimal understanding of the ...
Are you Ready to be a Marketing Scientist? (DIY Marketing Part III)
Marketing is more science than art. It’s not about the best artwork, nor throwing the ...
3 Signs You Have Taken DIY As Far As It Can Go
3 signs you've taken DIY marketing as far as it can go before you enlist professional ...