Blog Post by Cathy Kenton
2 min read
Top 3 Reasons Marketing & Selling to Lawyers is Not for the Faint of Heart
Why is the legal vertical so challenging? Simply put, lawyers think differently.
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3 min read
Growth Strategies: Sales
The sales organization should focus on defining the best opportunities and creating a ...
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3 min read
Growth Strategies: Marketing
A growth strategy means thinking outside the norm. Marketers need to first work with the ...
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< 1 min read
What is a Growth Strategy?
What is a growth strategy? A solid growth strategy is not just a marketing strategy or a ...
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2 min read
Is it Time to Drop ‘Efficiency’ from our Vocabularies?
Most attorneys have been burned by tech. This may be do to minimal understanding of the ...
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2 min read
Are you Ready to be a Marketing Scientist? (DIY Marketing Part III)
Marketing is more science than art. It’s not about the best artwork, nor throwing the ...
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2 min read
3 Signs You Have Taken DIY As Far As It Can Go
3 signs you've taken DIY marketing as far as it can go before you enlist professional ...
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2 min read
Do you Have the Time for DIY Marketing? (DIY Marketing Part II)
Most legal technology executives suffer from a hard truth: there are only 24 hours in a ...
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2 min read
Can you Afford to Take Your own Advice? (DIY Marketing Part I)
You’re the expert at what you do, but can you stay abreast of all the changes to the ...
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