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The LTMG Blog

Embracing the opportunities and challenges of marketing to lawyers, law firms, and legal professionals

Growth Strategies: Sales

By Cathy Kenton • July 13, 2021

The sales organization should focus on defining the best opportunities and creating a strategy that helps achieve the company's growth goals.

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A growth strategy means thinking outside the norm. Marketers need to first work with the strategic team to understand the company's growth goals.

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What is a growth strategy? A solid growth strategy is not just a marketing strategy or a sales strategy, it encompasses the entire business.

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3 signs you've taken DIY marketing as far as it can go before you enlist professional help to achieve your business goal and growth.

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No matter your industry or niche, COVID has turned sales on its head. Sales strategies & tactics have rapidly evolved to require an all-new set of tools. 

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Five Signs That Estate Advisors Aren’t Getting With the Digital Program exposes pitfalls/realities of digital assets associated with Trusts & Estates work.

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When the end goal is lead generation, it is imperative that you follow the three following steps: nurture, educate, and convert. 

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Clear and concise tactical calendars bring control and organization to both your marketing and sales operations. 

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Buyer personas help you understand your customers and prospects better, and make it easier to tailor content to their needs, behaviors, and concerns.

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While planning your marketing strategy, did you consider how a pandemic may affect potential customers? Learn the tools you need for success in 2020.

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