Top 3 Reasons Marketing & Selling to Lawyers is Not for the Faint of Heart
Why is the legal vertical so challenging? Simply put, lawyers think differently.
Growth Strategies: Sales
The sales organization should focus on defining the best opportunities and creating a ...
Growth Strategies: Marketing
A growth strategy means thinking outside the norm. Marketers need to first work with the ...
What is a Growth Strategy?
What is a growth strategy? A solid growth strategy is not just a marketing strategy or a ...
Clearing the Clutter- Technology, Digital Property, and Estates
Five Signs That Estate Advisors Aren’t Getting With the Digital Program exposes ...
Is it Time to Drop ‘Efficiency’ from our Vocabularies?
Most attorneys have been burned by tech. This may be do to minimal understanding of the ...
Are you Ready to be a Marketing Scientist? (DIY Marketing Part III)
Marketing is more science than art. It’s not about the best artwork, nor throwing the ...
3 Signs You Have Taken DIY As Far As It Can Go
3 signs you've taken DIY marketing as far as it can go before you enlist professional ...
An Entrepreneur’s Guide to Mastermind: Recognizing the Value
What is the value of a mentor? In the end all that is important is what programs like ...