Cathy Kenton
The Unique Challenges of Selling Legal Tech to Lawyers
Challenges in selling legal tech to lawyers include slow adoption, skepticism, and risk ...
Unlocking Targeted Growth with Ideal Customer Profiles and Buyer Personas
Unlock targeted growth by defining Ideal Customer Profiles and Buyer Personas. Understand ...
How Persona Intelligence Helps Drive Growth and Profitability
Learn how persona intelligence drives growth and profitability by understanding buyers' ...
Buyer Insights: A Guide to Persona Research in Legal Tech
Learn how to conduct effective persona research in legal tech to drive marketing ...
From Insights to Action: Crafting Compelling Persona Profiles
Craft compelling persona profiles for legal tech companies by synthesizing research data ...
Identifying Key Decision-Makers and Influencers in the Legal Tech Buying Process
Learn how to identify key decision-makers and influencers in the legal tech buying ...
Decoding the DNA of Legal Tech Buyers: Firmographics, Technographics, and Psychographics
Decoding the DNA of Legal Tech Buyers: Firmographics, Technographics, and Psychographics ...
Mining for Gold: Reverse-Engineering Your Best Customers to Define Your ICP
Learn how to define your ideal customer profile by reverse-engineering your best ...
Weighing the Factors: How to Prioritize and Score Your ICP Attributes
Learn how to prioritize and score your Ideal Customer Profile attributes to drive ...
5 Key Strategies for Aligning Sales and Marketing Around Your ICP
Learn 5 key strategies to align sales and marketing around your Ideal Customer Profile, ...