Cathy Kenton
10 Ways to Embed Buyer Personas Across Your Marketing and Sales Tech Stack
Learn how to integrate buyer personas into your legal tech marketing and sales tech stack ...
Crafting Irresistible Messaging: How to Develop Persona-Specific Value Propositions
Crafting irresistible messaging is key to effective marketing. Learn how to develop ...
8 Essential Elements for Persona-Driven Sales Enablement
Enhance sales productivity and customer satisfaction with persona-driven sales ...
From Features to Value: How Personas Can Inform Your Legal Tech Product Strategy
Learn how personas can enhance your legal tech product strategy by prioritizing features, ...
Zeroing In On Your Ideal Customers: Using Personas and ICPs for Account Selection
Learn how to zero in on your ideal customers with personas and ICPs for effective account ...
Mapping the Enterprise Legal Tech Buyer's Journey: A Step-by-Step Guide
Learn how to map the enterprise legal tech buyer's journey with this step-by-step guide. ...
Killer ABM Campaigns for Legal Tech Buyers: A Persona-Driven Playbook
Learn how to craft killer ABM campaigns for legal tech buyers by tailoring marketing ...
How Personas Can Help Drive Account Expansion and Cross-Selling
Learn how personas can drive account expansion and cross-selling in legal tech. Identify ...
5 High-Converting Content Upgrades to Wow Legal Tech Buyers
Engage and convert legal tech buyers with high-converting content upgrades tailored to ...
Data-Driven Strategies for Supercharging Your Persona-Based Selling
Maximize persona-based selling with data-driven strategies to engage and convert legal ...