Cathy Kenton
Why Legal Tech's Demo Dependency Is Killing Deals (And What Works Instead)
Discover why traditional demos are failing legal tech sales and how interactive demos can ...
How to Market to Legal Operations Professionals (The Buyer Everyone Gets Wrong)
Learn how to effectively market to Legal Operations professionals by providing the tools ...
Why Most Legal Tech Companies Target the Wrong Buyer
Learn why targeting the right stakeholders is crucial for legal tech sales and how to ...
Why Solo Firms That Offer Payment Plans Collect 71% More Revenue—And How to Implement Them
Discover why solo law firms offering payment plans collect 71% more revenue and how to ...
Why Legal Tech Founders Get 5X More Engagement Than Company Pages—And What It Means for Your Marketing Strategy
Legal tech founders’ LinkedIn profiles get 5x more engagement than company pages. Learn ...
How Legal Payment Infrastructure Is Transforming Law Firm Economics
Discover how modern legal payment infrastructure is revolutionizing law firm economics, ...
How US Corporate Legal Departments Created a $7.3B Category By Accident—And What Legal Tech Can Learn
Discover how US corporate legal departments unintentionally created a $7.3 billion market ...
Why US Law Firms Win With Content While Legal Tech Vendors Still Cold Call
Why content marketing propels US law firms to success, while legal tech vendors lag ...
EvenUp's $2 Billion Valuation
EvenUp's $2B valuation highlights the booming market for personal injury AI, showcasing ...